The giver certainly will be, but not necessarily the recipient! When designing a gift certificate, it’s important to keep in mind that the recipient may not be familiar with your company. What to Include on a Gift Certificate Design Customize this gift certificate template with your own business information. By not having gift cards as an option, you’re limiting your revenue streams and coming across as behind the times. Last but not least, consider the fact that customers today expect to be able to buy gift certificates. Some businesses see better traction with dollar-amount certificates, while others get more revenue from offering gift card “experiences” that don’t seem as transactional.

Try out several different gift certificate ideas (some for dollar amounts and some for a few different services) and then track which are most popular.Īre people choosing to give $50 or a free personal training session? $100 or a free spa day? One of the biggest challenges as a small business owner is getting a read on what your customers truly want-and gift certificates can help you find out! These factors together can boost your bottom line in a big way, especially during and after the holiday season. Moreover, most shoppers will spend over the gift certificate amount, knowing they won’t receive change. Gift certificates provide a reliable form of revenue since they can’t be exchanged for cash. (Everyone loves free money, right?)īy offering gift certificates to your customers, you’re allowing your biggest fans to become natural brand ambassadors within their own network. Word of mouth is one of the most effective forms of marketing, and gift certificates are an organic way to spread the word. No matter your industry, gift certificates come with some clear short- and long-term benefits. Whether you’re a local fitness center, hair salon, or clothing store, gift certificates can be a huge boon to any business-including online-only shops!Įven if you don’t sell tangible products, you can offer gift certificates in exchange for specific services, like a free one-hour massage or a free power wash. 5 gift certificate templates to help you get startedĤ Reasons Why Your Business Needs Gift Certificates Gift certificates are always a smart business choice.Quick pro tips for designing a gift certificate.What to put on a gift certificate (including legal requirements).No worries if you’ve never designed anything before, either.īelow, you’ll find everything you need to know about designing and offering gift certificates: Thinking about creating custom gift certificates for your business? Smart choice! Small but mighty, gift certificates are an excellent way to boost revenue and build your clientele naturally.Īnd, by designing them yourself, you’re saving even more on an already-affordable business must-have.

Ms word gift certificate template free